How mature is your lifecycle marketing?
20 questions, 3 minutes, one clear score — with a revenue-impact estimate for your three biggest gaps. For D2C brands with 5–50 employees.
Calculate your score →Start on the right. 19 more follow.
Every question has three options with clear descriptions. No 1–10 scale, no guessing. You answer what you do today — not what you should be doing.
Do you have an automated welcome series for new contacts?
An honest verdict — and the three levers that make the biggest difference.
No generic "you're Bronze/Silver/Gold". The report shows concretely which three areas are holding your CRM back the most and what you can ship tomorrow.
Total score & maturity level
From Starter to Expert — with an honest placement relative to the DACH market.
6-category breakdown
Onboarding, Retention, Win-Back, Personalization, Multi-Channel, Measurement.
Three quick wins
The three highest-impact levers — concretely phrased, ready to ship.
Boris Kraemer — CRM operator since 2011, not a consultant.
Boris has been a self-employed CRM operator in the DACH market for over 14 years. 20+ enterprise projects, including EDEKA, ALDI SÜD, Mercedes-Benz, and RTL+. Certified in Braze, Klaviyo, and Brevo. This tool captures what the first 30 minutes of every audit ask anyway.
projektpioniere.de →How long does the assessment take?
Three minutes if you don't overthink it. The questions are phrased so you can answer from the gut.
What happens with my data?
Your answers and email are stored with us to send you the report and (if you opt in) to contact you about the Deep Audit. No sharing, no selling.
Is this really free?
Yes. The 30-min Deep Audit afterwards is also free. It's our lead funnel — honestly. No bait-and-switch fees.
Who's behind the tool?
projekt pioniere — founded by Boris Kraemer. CRM operator in DACH since 2011, specialized in D2C.
Who is this tool for?
For D2C brands with 5–50 employees that already run CRM/lifecycle. If you don't have a welcome email yet, the score isn't all that useful — talk to us directly instead.
Already know there's work to do? Skip the score.
30-min Deep Audit, free. You get a concrete revenue-impact estimate on your three biggest gaps — and a 90-day roadmap.